Smart Connection Consultancy is recognised globally for its expertise in the planning, design, procurement, and management of sport and recreation facilities. With over $250M of projects delivered across Australia, we combine international best practice with local knowledge to provide evidence-based, sustainable, and community-focused solutions. Our team brings decades of experience across sport, government, and education, supported by strong alliances with peak bodies, industry partners, and thought leaders. From feasibility studies and strategies to facility delivery and lifecycle management, we help clients create smarter, more sustainable places for people to connect, play, and thrive.
Smart Connection Consultancy partners with clients across sport, government, and education to create smarter, more sustainable facilities. Our collaborative approach ensures every project balances performance, sustainability, and long-term value.
At Smart Connection Consultancy, we work closely with industry peak bodies in Australia and internationally to address complex challenges and strengthen the voice of the sector. By supporting these organisations, we help shape the right messages, foster collaboration, and influence decision-making at every level.
Our advocacy support includes:
Our dedicated team passionately driving community impact through strategic consultancy, continuous learning, and collaboration with aligned, impactful organisations and projects
Managing Director, Smart Connection Consultancy
Chief Executive Officer, National Sports & Physical Activity Convention
Martin Sheppard is a recognised leader in the sport and leisure industry with over 40 years’ experience across the UK and Australia. His career spans facility management, parks, arts, museums, tourism, and large-scale contracts, including managing 17 agreements for Melbourne City Council. Renowned for developing innovative procurement solutions, Martin has advised global, national, state, and local sporting bodies on strategies, sports surfaces, and facility management over the past decade.
As Managing Director, he leads Smart Connection Consultancy with a collaborative approach, drawing on an extensive network of partners to deliver expertise in consultancy, advocacy, events, and investment. Martin’s vision and industry influence ensure clients receive innovative, practical, and sustainable solutions that drive long-term impact.
Executive Assistant
Kim Cannizzo is a highly experienced Executive Assistant known for her calm efficiency, discretion, and proactive support of senior leaders. She excels in calendar management, financial administration, travel coordination, and stakeholder engagement. Kim brings warmth, integrity, and a deep respect for confidentiality to every task. With a sharp eye for organisation and a strong sense of purpose, she thrives on structure and connection—ensuring those she supports can focus on high-impact decisions while she manages the detail behind the scenes.
Our expert events team creates engaging, impactful community gatherings that foster connection, promote health and drive positive change.
General Manager Events
Anthony Reed is a business, events, sales, and marketing leader with a proven record of driving growth across diverse industries and global markets. With a strong focus on the sports, recreation, he specialises in building meaningful connections and forging partnerships that help brands and organisations grow. Anthony is recognised for his ability to collaborate with governments, major corporations, and SMEs, creating opportunities where business and community outcomes align. He brings strategic insight, commercial acumen, and a solutions-focused mindset to every project, ensuring partners realise long-term value. His commitment to sport also extends to governance, serving as a Board Director for Little Athletics Australia and previously Motorcycling Australia, reinforcing his commitment to strengthening sport.
Events Coordinator
Chelsea Coles is an experienced events and marketing professional who brings creativity, precision, and energy to every project. With agency experience across service-based industries, she plays an integral role in delivering the National Sports & Physical Activity Convention and other major sport and recreation events. Chelsea has collaborated with Chambers of Commerce, Local Government, Indigenous organisations, and music festivals, developing expertise in managing diverse stakeholders and complex logistics. Known for her eye for detail and passion for creating seamless, high-impact experiences, Chelsea ensures every event she leads is engaging, professional, and memorable.
At Smart Connection Consultancy, we believe in shaping the future of sport and active communities by backing bold ideas and passionate start-ups. Beyond our consultancy work, we invest in innovative businesses, offering capital, mentorship, and strategic guidance to help them grow and thrive.
Read more about our investment journey and the pioneering brands we’ve proudly supported HERE.
